bit.ly favicon

bit.ly

Category: Url Redirect

Scanned: May 10, 2026, 05:41 PM UTC · First seen: Apr 24, 2026 · Threat Engines: 1 / 92 · Times Scanned: 6
84 / 100 Trust Score Based on scan findings at the time of analysis
No Threats Found
0 - High Risk50 - Moderate100 - No Threats
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Screenshot of bit.ly Captured May 10, 2026
https://bit.ly
Screenshot of bit.ly
17 years
Extremely Popular - #101 Tranco rank (>100M monthly visitors)
Flagged by 1 of 92 engine
✓ Valid (TLS)
Bitly Inc
New York, United States
nginx
WordPress
67.199.248.11
Domain & WHOIS Information
Registrar Libyan Spider Network (int)
Registered May 17, 2008
Expires May 17, 2032
Name Servers ns-cloud-c3.googledomains.com
DNSSEC Unsigned
Hosting Bitly Inc
Reputation & Threat Check 92 security engines checked
1
1 of 92 engines flagged this website Flagged by 1 security vendor at the time of scanning
Not flagged Flagged
Flagged by 1 of 92 engines
Direct Threat Database Sources
View detailed engine results on VirusTotal
File Scan Summary Powered by Quttera Engine
33 files scanned
No threats
31
Low Risk
0
Medium Risk
2
High Risk
0
No threats Low Risk Medium Risk High Risk
bitly.com/logo.svg 1.0 MB Flagged: medium risk
/index Flagged: medium risk
bitly.com.http-redirect 71 B No threats
bitly.com/logomark.svg 5.9 KB No threats
bitly.com/# 311.4 KB No threats
cdn.cookielaw.org/scripttemplates/otSDKStub.js 26.2 KB No threats
cdn.optimizely.com/js/16488430484.js 427.5 KB No threats
bitly.com/pages/hi 168.9 KB No threats
bitly.com/pages/acceptable-use 106.8 KB No threats
bitly.com/pages/about 155.3 KB No threats
bitly.com/pages/pricing 191.2 KB No threats
bitly.com/pages/es 149.3 KB No threats
Show 21 more...
Quttera flagged medium risk files - is this your website?
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External Links & Domains
915
External Links
1 Flagged
0
Iframes
Clean
64
Referenced Domains
1 Flagged
2
Flagged Resources
Detected
app.userevidence.comFlagged: Generic Suspicious Object
https://app.userevidence.com/sites/embed/bitly-customer-storiesFlagged: Generic Suspicious Object
https://app.userevidence.com/sites/embed/bitly-customer-storiesFlagged: Generic Suspicious Object
http://bit.ly/code-example.pngNot flagged
http://bit.ly/data/manifest/?is_workplace_mobile_pwa_dogfooding%3D0Not flagged
http://bit.ly/data:text/javascript%3Bbase64,cmVxdWlyZUxhenkoWyJTZXJ2ZXJKU1BheWxvYWRMaXN0ZW5lciJdLGZ1bmN0aW9uKG0pe20ucHJvY2VzcygpO30sbnVsbCwweDEwMCk%3DNot flagged
http://bit.ly/default/linksNot flagged
http://bit.ly/default/qrcodesNot flagged
http://bit.ly/favicon.icoNot flagged
http://bit.ly/logo.svgNot flagged
http://bit.ly/logomark.svgNot flagged
http://bit.ly/static/graphics/404_error_page_desktop.pngNot flagged
http://bit.ly/static/graphics/404_error_page_desktop.webpNot flagged
http://bit.ly/static/graphics/bitly_logo_red.svgNot flagged
http://bit.ly/static/graphics/fonts/BitlyDisplaayStandard-Bold.woffNot flagged
http://bit.ly/static/graphics/fonts/BitlyDisplaayStandard-Regular.woffNot flagged
http://www.aboutads.info/choices/Not flagged
Show 485 more...
Showing first 500 of 915 entries.
app.userevidence.comFlagged: Generic Suspicious Object
adssettings.google.deNot flagged
advertisingweek.comNot flagged
apps.shopify.comNot flagged
bit.lyNot flagged
bitly.comNot flagged
bitly.isNot flagged
business.safety.googleNot flagged
cdn.cookielaw.orgNot flagged
cdn.optimizely.comNot flagged
cdn.partnerpage.ioNot flagged
code.jquery.comNot flagged
content.partnerpage.ioNot flagged
d1ayxb9ooonjts.cloudfront.netNot flagged
d3gribjq2zt3oj.cloudfront.netNot flagged
Show 49 more...
bit.ly Overview

Description of bit.ly

bit.ly appears to be the primary short-domain front end for Bitly, a widely known link management platform. Based on the page title, metadata, and screenshot, the site offers URL shortening, QR code generation, landing pages, and link analytics for individuals and businesses that want to share and track digital links more efficiently.

The homepage presents Bitly as a software platform rather than a content destination, with navigation for platform features, AI-related tools, solutions, pricing, and account access. Available data indicates the service is operated by Bitly Inc., and its very high traffic ranking and long registration history are consistent with an established technology service used for marketing, communications, and link redirection.

Safety Assessment for bit.ly

Scan results appear largely favorable at the time of this scan. Only 1 out of 92 security engines flagged the domain, while major blacklist and threat-database checks were reported as clean. The domain is also long-established, highly ranked in web traffic, and the visible homepage content matches a legitimate software platform for link shortening and QR code services.

There are some minor cautionary signals, but they appear limited in scope. A malware scan marked two items as suspicious and referenced an embedded third-party customer-story component with a generic heuristic label. Generic heuristic findings without broader corroboration can sometimes reflect pattern-based detections rather than confirmed malicious behavior. It is also worth noting that URL shorteners can be abused by third parties to conceal destination links, but that platform-level abuse risk is different from evidence that the homepage itself is serving malware.

Based on available scan data, no significant threats were detected at the time of this scan.

Technical Description

The site was reachable over HTTPS with a valid SSL/TLS certificate issued through Amazon infrastructure, expiring in September 2026. The web server was identified as nginx, hosted on an IP in New York, United States, with hosting attributed to Bitly Inc. The domain is mature, registered in 2008, and uses a mix of cloud-based name service providers.

One technical limitation is that DNSSEC appears to be unsigned, which means DNS responses may not benefit from that additional integrity layer. Aside from that, the provided scan data does not indicate major server-side security issues on the homepage at the time of inspection.

HTTP Redirect Chain
302 https://bit.ly/
200 https://bitly.com/
Website Insights
#101
Tranco Rank
Extremely Popular
Visitors >100M/mo
Category: Url Redirect
Rank History (30 days)
Mar 30 May 9
24 cookies detected
Essential18
Analytics4
Advertising2
Social0
0 1st party cookies
24 3rd party (trackers)
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This report was generated automatically and is provided for informational purposes only. Results are based on a point-in-time scan and may contain false positives or incomplete data. This does not constitute a security audit or certification. No vendor in the market can guarantee a 100% detection rate. If you believe this report is inaccurate, please submit a dispute.

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